Wider Reading List

Select one production. Evaluate it in relation to a media concept.



Audience

· Two Step Flow linear theory

· McQuail, Blumler and Brown: Uses and Gratifications theory vc Hypodermic Syringe

· Maslow’s hierarchy of needs

· Louis Althusser ‘interpellation’



Language

· Stuart Hall – Encoders and decoders- Preferred readings: dominant/oppositional/negotiated / aberrant readings

· Ferdinand de Saussure – Semiotics (signifier and signified)Representation

· ‘The Male Gaze’ and ‘Voyeurism (notion of looking)

· John Fiske ‘open and closed texts’

· Verisimilitude: the representation of reality (techniques)



Genre

· A set of relationships between institution , text and audience· Ed Buscombe – Iconography

· Hybrids ‘structuring patterns’

· Tom Ryall

· Stephen Neale





Narrative

· Vladimir Propp (Russian folktales)

· Roland Bathes – 5 narrative codes

· Todorov

· Goodwin



REMEMBER: YOU ARE ABLE TO DESCRIBE HOW YOUR PRODUCTION DOES NOT RELATE TO THE CONCEPT AS WELL AS EXPLAIN HOW IT DOES