Sunday, 30 January 2011

HW: How I used digital technology to be creative

“Digital technology turns media consumers into producers”. In your experience, how has your creativity developed through using digital technology to complete your coursework productions? [25]

I agree with this statement to a certain extent, as without digital technology, we would never have been able to make our music video. However, I don’t think digital technology developed our creativity particularly, as we are always full of ideas, and if anything, sometimes digital technology hindered our creativity; for example, using split screens etc. The digital technology allowed us to carry out our ideas and make them a reality. Video and sound editing played the biggest role in aiding our productions; for the music video, we had filmed 2 hours of footage but had to cut this down to two and a half minutes- impossible without video editing. Sound editing was also useful as we were able to mute the background sound of our raw footage and put the soundtrack over the top. Video editing also helped us create perfect lip syncing, as we were able to place the clip at the exact time needed for those particular lyrics.

Image manipulation was extremely vital for the creation of our ancillary tasks. We used Photoshop, a program neither of us were familiar with, but were able to teach ourselves the basics to achieve a good result. Photoshop allowed us to brighten otherwise dim images, and ‘burn’ certain part of pictures; this drew the redness out, useful for the front cover of our digipack in making the heart and accessories redder. The ‘spot healing brush’ was also useful as it allowed us to make any blemishes on the artists face disappear, and help skin appear smoother. The ‘smart blur’ also assisted us in increasing/ decreasing the radius and threshold of the overall image making it appear clearer and more professional. We were also able to increase or decrease the hue, saturation and lightness of the overall picture. The ‘red eye tool’ was also useful, as was the ‘stamp tool’ was enabled us to use the star image motif of white stars.

There were numerous times where file sharing came in handy; it enabled us to find, play and download the track ‘Dollhouse’, which I was then able to send to my partner. I also could then add the song to my iPod via iTunes, so that we could storyboard at school quietly with headphones.

The screening of our music video was useful as it allowed us to hear other peoples comments about our video and gave us time to make changes if necessary. Despite not making any changes, it was still a worthy exercise as we were able to see the effect our video had on our target audience.

The use of the internet greatly helped our research, but also the completion of our blogs to a good standard. For example, by using ‘Flickr’, I was able to upload images and put them on my blog. This showcased my images to a much better standard than simply uploading them straight from my laptop. ‘Slideshare’ was also as it allowed me to upload my PowerPoint documents and load them onto my blog faster and larger than via my laptop. Both these sites also demonstrated my knowledge and capability of different forms of media. ‘YouTube’ enabled me to upload my video and link it onto my blog to allow the examiner to view it in a better quality and resolution than straight from the disk or on other uploading sites. ‘Da-Font.com’ was useful in the production of our ancillary tasks; it allowed you to search through thousands of fonts and download them; this enabled us to find the perfect, unique font for our artist. All of these sites meant my blog was full of convergence.

Mobile Phones were also useful in contacting the actors and my partner to organise meetings etc.

Digital Technology


What is Digital Technology?

Video and sound editing
Image manipulation and desktop publishing
MP3 and file sharing
Digital film production and screening
Web use, design and streamingConvergence – the merging of more than one function on one device - software found on the internet
Mobile phones

HW: How I used planning and research

Homework
To post your answers in 5 (A) – (E) paragraphs on your blog explaining the planning and research you did and analyse what it enabled you to understand


(A) (A) Planning: The organisation of time and equipment

The first element of organisation of time and equipment during the Foundation Portfolio task was planning the locations of where our Thriller opening would be set. We took photos of these settings, enabling us to plan any props we felt appropriate and see if the lighting was bright enough for the scenes. This was effective as it meant we had planned ahead and knew how to dress each setting accordingly. The next stage of planning involved my partner and I writing down the order of the shots and what each shot would involve, which we then turned into a storyboard; beside each shot we wrote how long the shot should last. This allowed us to plan how long roughly it should take to film the whole thriller opening. A problem that occurred with the time planning was the weather, as it got dark earlier than we had expected and so we didn’t get to shoot as much variety of footage as we would have liked. I think an improvement would have been to plan to film on more than one day so there was more time to finish our work proficiently. Another problem we faced was setting up the camera and the tripod; we hadn’t tried to use them before the day of filming, which was a mistake as it took a long time for us to get to grips with it. I think we could have improved our planning further by using more equipment such as an additional camera, which would have aided us to film two shots at the same time as we had planned.

We organised time and equipment much differently in the Advanced Portfolio task; we were much more thorough with our planning which meant filming was more efficient. Despite changing the song we were going to use for our music video, we managed to plan effectively. We learnt from last time that filming all on one day isn’t enough, so we planned two days on which we would film and had two piles of equipment for each day so as not to carry around any unnecessary extra weight. We also planned to have two cameras and tripods for the filming this time, as last year we realised how useful it would have been.

(B) Planning: The efficient choice and organization of actors, settings and props.

For the Foundation Portfolio task, we chose actors who we thought best fit our Thriller Opening. For example, the female villain had red hair to signify danger, the child had blonde hair to signify vulnerability, and the parents of the child knew each other so we felt they would be a realistic couple. It was easy to organize our actors as we used my mum, dad and younger brother and my partners mum; we just had to find a day they were all available. We chose settings which we felt evoked certain emotions and used props to enhance this. For example, we used the living room of my house and made sure the lighting was warm and that warm coloured props such as the orange pillows were used to evoke a homeliness and comforting feel, with drawn curtains to imply the parents’ protectiveness of their child. These props were already at my house so were easy to organise. The setting where the female villain lived we chose to look bare and empty to reflect her life, but for the flashbacks we chose colourful props such as the pink tablecloth and the decorated Xmas tree to symbolise a happier time. We chose a park for the setting in which the child gets kidnapped as it is an unsuspecting, innocent place; it didn’t need any organising. The alleyway outside the kidnappers’ house was chosen as alleyways often signify danger in thrillers, and we used an air vent in the wall with pieces of fluff blowing away as a prop to symbolise her desire to escape from her house full of sad memories.

The only problems we encountered were some actors arriving late which meant the delay of filming, but other than that the actors, settings and props had no problems.

In the Advanced Portfolio task, planning locations was a little trickier as we planned to film in a numerous amount of settings. Firstly, we planned to shoot some scenes in a nearby maze, but after ringing up and enquiring about permission to shoot there, we discovered the maze hadn’t been open to the public for two years! However, as we rang early enough in the planning process, we were able to adapt the storyboard. We used shotlists to organise each and every shot we were planning on filming and wrote the setting, outfit, props, and actors that would be needed for each shot. This enabled us to be well prepared so we knew exactly what we were going to be doing on the day of shooting so as not to waste any time. We then made notes on the order we would film our music video, so that we could film all the scenes with each outfit if it was featured more than once. We planned shot locations, and circled things in pink if we only needed the female actress for those scenes. This meant we could plan to shoot all the scenes without the male first, then shoot all the scenes with him after. We ticked them off as we went along so we knew what shots there were left to film.

I think this shows progression as we were more organized; we knew the order we wanted to film and had the storyboard to refer to, we planned to film with the female for the first half of the day and scenes including the male for the second half of the day. We planned another day of filming for settings further away, such as the ‘tea party’ scene. We knew which outfit and props were needed for each scene. We even met up the day before shooting to write a final list of things to remember whilst filming. I think we did this more effectively than in the Foundation Portfolio task.

(C) (C) Planning: Scripting and/ or storyboarding

Despite needing scenes of family interaction, we didn’t use any scripts for the actors, just told them where they should be and what they should be doing, and showed them the storyboard if they were unclear. Luckily as they were a family already they acted like a family naturally. The only planned scripting we used for the thriller opening was the scenes involving the child and the kidnapper. We didn’t need to do drafts as one of the scripts involved the kidnapper reading the child a story which we felt was symbolic to our story, and the child didn’t have many lines; he had to count from 1 to 10 and say ‘it hurt me a bit’, both of which were fine. Our storyboard came from a list of camera shots which we adapted into a storyboard, including settings and the time it should take to last. We didn’t encounter any problems with the scripting because there wasn’t enough for problems to arise. We didn’t particularly face problems with the storyboard, but we did make quite a lot of changes in the editing stages, so I think it would have been useful if we had shot more raw footage to play around with.

Again, we didn’t script much during the filming of the Advanced Portfolio as there weren’t many scenes for which this was appropriate. We gave the female actress the lyrics to the song prior to filming and the song file so that she could learn the words and tune to the song so the timing was in sync with the song when we came to edit. Because the shotlists and storyboards were so thorough and precise, we were able to film all the scenes with the female first, then all the shots including the male after. Due to the amount of outfit changes and locations, we had written the order to film which would enable the least amount of outfit changes and moving about from one location to the next.

This shows progression as previously we hadn’t planned as much which meant we were less prepared and unsure on the day compared to the Advanced Portfolio where we were confident in what we were doing, which meant filming was much quicker and more time efficient.

(D) (D) Research: Initial target audience research

We researched our target audience in out Foundation Portfolio task by firstly researching what a thriller was, and which category of thrillers our thriller opening fit into. It turned out our genre of thriller was a psychological dramatic thriller, so we researched this and discovered typical conventions used by this genre that the target audience would enjoy, and tried to encompass it in our own Thriller Opening. We then researched the target audience in more depth for our genre, which turned out was women aged around 30+ and also between the age brackets of 16-25; 35% of the thriller viewers sample were students. We researched the topic of child abduction and the mentally ill on the internet, and found various questionnaires that indicated this is a particularly intriguing topic for our age brackets. This was useful research as we were able to include elements of psychological dramatic thrillers in our thriller opening to fit our target audiences’ needs, such as using a female protagonist as in ‘Sleeping with the Enemy’ starring Julia Roberts. The only problems we encountered were that it was difficult doing primary research for our target audience; finding enough 30+ females to interview and give questionnaires was difficult as we could mainly only access the 16-25 age group as this is ours also.

For the Advanced Portfolio task it was easier to research our target audience of 14-25 yr olds, as we discovered from researching our Foundation Portfolio task that it is much easier to get primary research when using your own age bracket. We not only handed out questionnaires in class, but researched online to discover the elements of music video our target audience enjoyed. After noting our target audience was female, this also helped drive the plot of the music video, focusing on a story many females could relate to and encompassing fashionable clothes and accessories and feminine colours such as pink. We discovered more females like electropop (our music genre) compared to males after a survey we handed out to 20 males and 20 females established this fact. Another survey we carried out focused on the age of females who enjoyed elctropop, with a noticeable majority of 14-20 yr olds and an equally noticeable minority for 30+ year olds. We were able to establish what these females enjoyed in electropop music videos by researching and analysing music videos of this genre and taking elements out of them for our own.

This shows progression as we did more primary research which is more reliable compared to secondary research, and given the fact that we were creating a product for our own age bracket gave us an insight into what elements we would enjoy.

(E) (E) Existing media practice/ products

In the Foundation Portfolio task we researched what a thriller encompasses, and the conventions of thrillers. From this, we could derive whether we wanted to challenge or conform to these conventions. Similarly, we researched how to make a thriller opening like Alfred Hitchcock, a famous filmmaker of thrillers, and used his methods for inspiration such as his advice that ‘Suspense is information’ and to use ‘surprise and twist’. This was useful because we knew his advice was clearly worthy as he is so successful. We also watched and analysed many thriller openings and noted down methods they had used. A few films I analysed included ‘Sleeping with the Enemy’, ‘Strangers on a Train’, ‘Se7en’, ‘Hostage’ and ‘The Usual Suspects’. This was useful as I adapted many ideas from each film, especially those with occurring themes that must be common in thrillers such as keeping the main character unidentified to maintain enigma. Watching ‘Sleeping with the Enemy’ was useful as it was as the same sub-genre as my thriller- dramatic psychological. I used ideas from this movie such as high angle and low angle shots to depict the power of the character on screen, using some shaky camera movements to demonstrate the characters instability, and using small, skinny white font for our titles to suggest the fragility and innocence of the child in our thriller. ‘Strangers on a Train’ was also a psychological thriller, and we used some elements of the films opening such as blurring the identity of the villain and fastening the pace of cuts as the opening draws to an end. ‘Hostage’ was also about a kidnapping, and we found ourselves using similar colours to evoke danger; black, white and red. I chose to analyse ‘The usual suspects’ as I knew this film included flashbacks, which helped me decide how I wanted to make mine; it should show, not tell and have a clear, smooth transition. We made sure the audience knew when the flashback began and ended by using an eye opening and then closing as if we were looking back in her memory.

The research of existing media products for our advanced portfolio task was quite similar as we researched music videos within our genre, but in a lot more depth and detail than in our thriller; we also analysed a lot more to give us a range of ideas. We especially took lots of ideas about props, clothing, accessories and lighting from artists like Katy Perry and Lily Allen as they are also female electropop artists. However, to establish our artist, we also researched music videos that our target audience also enjoy, researching elements such as editing, camera work, sound, and mise-en-scene. We also noted down any other ideas and inspiration we took from watching these videos. A few examples of ideas we got include the high angle shot in Ashley Tisdale’s video ‘Kiss the girl’ which emphasised her eyes; an important detail for female artists. We also included scenes similar to that in ‘Barbie Girl’ by Aqua as our star image motif was Barbie and we thought it would be good to have some subtle links such as including a split screen of a female and male on the phone to capture both their reactions, including the male in the background but ensuring the female artist is closest to the camera to engage with the audience, and the scene with the bird in the tree with a blurred image of Barbie behind we particularly enjoyed and incorporated into our own video. Other music videos we researched and analysed included Lady Gaga’s ‘Telephone’, ‘Take on Me’ by Aha, ‘We both reached for the gun’ in the film Chicago, ‘Love Drunk’ by Loick Essien, ‘Number One Enemy’ by Daisy Dares You, ‘The boy who murdered love’ by Diana Vickers, ‘Booty Call’ by the Midnight Beast, ‘Monster’ by Professor Green and ‘Hole in my heart’ by Alphabeat.

This extensive and detailed research provided us with the knowledge, ideas and inspiration for our music video and shows great progression compared with the 5 thriller openings we analysed for our Foundation Portfolio.

Research and Planning

Areas of Research and Planning
Similar products: textual analysis of music videos/thrillers/CD covers/Magazine adverts/websites
Investigating theory: Goodwin’s?
Understanding conventions: Thriller? Music Video?
Flat planning / Storyboarding / Shotlists?
Investigating narrative: Music video (3 types) Thriller (Hitchcocks)
Finding an unsigned artist – methods used?
Discussion of audience expectations: researching target audience (creating a niche etc?) focus group feedback from film pitch? Showcasing feedback?
Updating plans – making an account of decisions and revisions made? Filming diary. Shooting schedule.
Location shots – checking lighting, selecting mise-en-scene, practicalities
Annotation of.. Similar texts, lyrics (Goodwin’s principals)
ETC….

In the exam:

Step 1: explain..
(a) what research and planning you did
(b) how you did it

Step 2: analyse the benefits of researching and planning the way you did. What it enabled you to understand.

Analysing Research and Planning
What advantages do blogs have over 'paper planning'?
Are there any disadvantages to using blogs? Are they easy to 'read'? To access?
What are the pros and cons of getting peer feedback?
Did I find getting qualitative or quantitative information most useful?
How useful are storyboards and shotlists?
How important is research into audience experiences and expectations?

Example responses:

The primary research I conducted included a film screening (showcasing) where I was able to analyse the qualitative results of a questionnaire I gave to a focus group. This enabled me to understand exactly how my target audience interpreted my ideas. For example, comments included how the use of ‘light’ as a theme in my thriller seemed to suggest positive connotations of ‘glory’ and ‘hope’ which did not fit the genre and ideology of my film.
In using this qualitative data, I was able to edit my film so as not to emphasise the ‘light’ in the opening narrative, and instead used lamps as image motifs to create shadows and darkness which suggested a more ominous atmosphere rather than emphasising the light they created.

Planning the ancillary website for my music video was crucial as it involved understanding the conventions of web design and the principals to follow if I was to appeal to my target audience. I therefore made a sketch of where I was going to position text and images to include tabs as links to the various pages to the site. I changed my mind as to what I would include in the scrolling text on the site, and therefore in my flat plan, I featured 4 different options to give me that flexibility.

I wanted to include image motives in ‘roll-overs’ which enabled the audience to understand quickly the ideology and brand of the band and so planning allowed me to see where these would fit within the body of the site. I quickly realised from my flatplan that my site was leaning more towards the ‘visual clutter’ and I wanted to maintain a lot of white space, therefore I ….


Homework
To post your answers in 5 (A) – (E) paragraphs on your blog explaining the planning and research you did and analyse what it enabled you to understand

For next lesson

HW: How I used creativity in my thriller and music video.

Homework: Write three paragraphs similar to the one above linking your own production work to the definitions of creativity and explaining in detail how you were specifically creative in the making of your thriller and your music video.

In the making of my thriller I was specifically creative as I made ‘novel associations’ using flashbacks, linking characters in the present to characters in the past. The element of ‘problem solving’ also appeared in my thriller opening as it is unclear whether the flashbacks are flashforwards, and the plotline is made unpredictable. We ‘brought something new into existence’ by challenging media conventions; a female was the person in power and a male was the victim. We furthered this challenging of conventions when we decided not to use shadows and mirrors to create suspense and fear as typical in thriller openings; we wanted to show how unexpected the kidnapping was by placing the child out in the open which also represents his vulnerability. We used our flashbacks creatively by using script and imagery to confuse the audience but also make suggestions to the plotline. For example, the female villain is seen in an empty room, but the flashback suggests happier times with a child. Script in flashbacks such as when the child says ‘it hurt me a bit’ causes audiences to wonder if this is linked to the graveyard flashback. We were also creative as we used intertextuality in one of the flashbacks, using words from the book ‘The Gruffalo’, as we found the words reflected our storyline in a creepy, innocent, unsuspecting way that subtly foreshadows the rest of the film; when the female villain says in the flashback ‘A mouse took a stroll in the deep dark woods. A fox saw the mouse and the mouse looked good’, we linked this to the main plotline; the mouse represents the child she kidnaps; a small, blond, vulnerable little thing, and the fox represents the kidnapper; more powerful, red haired and cunning. It suggests that taking the child seemed like a good idea to the kidnapper; she was lonely, and obviously in a mental state of confusion. The 'deep dark woods' represent the danger the child was placed in by being left alone, even for a while, whilst 'stroll' implies the innocence of the child. We also used lighting creatively as the flashbacks were blurred to represent a dreamy, hazy memory of the past, and made sure we used bright, happy colours in the flashbacks in comparison to the present.


In the making of my digipack I was specifically creative on the back cover, being unusual as we used blueprints of a house. The numbers in each room were the numbers of each track. This links to the music video we made, ‘Dollhouse’. To make the blueprints less traditional and more like a doll’s house blueprints, we used colourful font for the numbers and changed the names of the rooms typical to that of a Barbie house; e.g. Dance Studio, Spa, Tea Room, etc. This links to the notion of ‘The making of the new and the rearranging of the old’, and is also relevant as Barbie was one of our star image motifs. The blueprints were turquoise instead of the traditional navy colour to give it a more youthful feel and link to the house colours.
Our music video was creative in the way we listened to the song and decided on the story behind the song so that we could link this to the music video. Our interpretation was that it was about a girl whose boyfriend controls everything she does, and wants her to be perfect. The music video captures her emotions at breaking point; yelling at her boyfriend, hitting him etc, whereas flashbacks show them in happier times; picnicking. Examples in our video of how her boyfriend controls her compared to what she wants to be is demonstrated on the lyric, ‘tryna control me like some kinda Barbie’; the artist is wearing a warm coat and jeans and then changes into a short dress. This is also shown on the line ‘but that just ain’t me’, as she eats cake in slow motion. It was also creative as we used intertextuality in creative ways; our links to ‘Alice in Wonderland’ are subtle such as the scene with the mirror; ‘through the looking glass’, and the tea party scene; the ‘mad hatters tea party’. We chose to do this as we wanted an innocent, fairytale theme but also a modern, quirky theme, e.g. the colourisation, fast cut montage etc. This combination of old and new represents the contrast but union between the traditional pop music videos and the newer electropop music genre which our artist fits to.

Creativity

Novel [new] associations which are useful” (Isaksen and Treffinger, 1993)

‘the ability to bring something new into existence’(Anthony Storr)

A process needed for problem solving…not a special gift enjoyed by a few but a common ability possessed by most people” (Jones, 1993)

Rule breaking/boundary testing

“The making of the new and the rearranging of the old” (Bentley, 1997)

Example of how to write about creativity in th exam:

For my DVD cover I used a montage of found images from magazines and newspapers. I decided to use these pre-existing (or old) materials as a comment on the way women are represented in the media. However, I created something new as I rearranged these images and bought them together, juxtaposing contrasting images of women. For example, the image of the typical ‘housewife’ is next to an image of a woman wearing a short skirt and low cut top who looks provocative. These are opposites and make a statement about the way women are presented as extremes in the media.

Homework: Write three paragraphs similar to the one above linking your own production work to the definitions of creativity and explaining in detail how you were specifically creative in the making of your thriller and your music video

Media Theorists

Here are just three theorists and an overview of their theories. Try to find out about at least 10 - 15 media theories for G325 Question 1 (a) and (b) and have them at your fingertips for the exam. Remember - you must apply them to your own work.

Roland Barthes:

Roland Barthes concentrated some of his work on a discussion of how myth operates in society and he discussed this in the context of denotation and connotation.
Connotation and denotation are often described in terms of levels of representation or levels of meaning.
Denotation - the literal, 'obvious' or 'commonsense' meaning of an image.
Connotation - is used to refer to the socio-cultural and 'personal' associations (ideological, emotional etc.) of the image. These are typically related to the interpreter's class, age, gender, ethnicity and so on. Images are more open to interpretation - in their connotations than their denotations.

Stuart Hall

Stuart Hall suggests that there are three different positions that the reader of a text can occupy when trying to interpret a text, they are:

Preferred Reading

Negotiated Reading

Oppositional Reading


Preferred reading is when the reader fully shares the text's codes and accepts and reproduces the preferred reading i.e. the most dominant reading.


Negotiated reading is when the reader partly shares the text's codes and broadly accepts the preferred reading, but sometimes resists and modifies it in a way which reflects their own position, experiences and interests - this position involves contradictions.

Oppositional reading is when the reader, whose social situation places them in a directly oppositional relation to the dominant code, understands the preferred reading but does not share the text's code and rejects this reading, bringing to bear an alternative frame of reference (radical, feminist etc.).

In this instance a 'code' can be interpreted as what a text says.

Ferdinand de Saussure:

Semiotics is the study of the social production of meaning from sign systems. Saussure stated that a sign could be made up of something which physically resembles the object in some way (icon), or has a direct link between it and its object, it is somehow connected i.e. smoke indicates fire (index) or it can be something with no resemblance at all and it communicates only because people agree that it shall stand for what it does (symbol).

The reading of a sign is determined by cultural experience of the reader. Semiotics pays great attention to the role of the reader in realising and producing meanings out of texts.

Useful web link
http://www.aber.ac.uk/media/Documents/S4B/sem01.html

The Mark scheme 1(a)

Explanation/ analysis/argument (9-10 marks)
There is a clear sense of progression established by the answer, and a range of articulate reflections on the production process are offered.

Use of examples (9-10 marks)
Candidates offer a broad range of specific, relevant and clear examples in relation to creative skills development.

Use of terminology (5 marks)
The use of both production terms and conceptual media terminology applied throughout is excellent.

G325 Exam Overview

The purpose of this exam is to assess your knowledge and understanding of media concepts, contexts and critical debates, through your understanding of one contemporary media issue and your ability to evaluate your own practical work in reflective and theoretical ways.
The examination:
• two hours
• two compulsory questions
• Total marks available: 100 (two questions on production work marked out of 25 each, and the media theory question marked out of 50.)

There are two sections to this paper:

Section A: Theoretical Evaluation of Production (50 marks)
Section B: Contemporary Media Issues (50 marks)

Section A: Theoretical Evaluation of Production
2 compulsory questions.

Question 1(a) describe and evaluate your skills development over the course of your production work, from Thriller Opening (AS) to Music Video (A2). The focus of this evaluation must be on skills development, and the question will require you to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows:

• Digital Technology
• Creativity
• Research and planning
• Post-production
• Using conventions from real media texts

Question 1(b) requires you to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:
• Genre
• Narrative
• Representation
• Audience
• Media language







EXAMPLE QUESTION
Section A: Theoretical Evaluation of Production
You must answer both 1(a) and 1(b).
In this section you need to write about your work for the Foundation Portfolio and Advanced Portfolio units. You must answer both 1(a) and 1(b).

1 (a) “Digital technology turns media consumers into media producers”. In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? [25]

(b) “Media texts rely on cultural experiences in order for audiences to easily make sense of narratives”. Explain how you used conventional and / or experimental narrative approaches in one of your production pieces. [25]