I agree with this statement to a certain extent, as without digital technology, we would never have been able to make our music video. However, I don’t think digital technology developed our creativity particularly, as we are always full of ideas, and if anything, sometimes digital technology hindered our creativity; for example, using split screens etc. The digital technology allowed us to carry out our ideas and make them a reality. Video and sound editing played the biggest role in aiding our productions; for the music video, we had filmed 2 hours of footage but had to cut this down to two and a half minutes- impossible without video editing. Sound editing was also useful as we were able to mute the background sound of our raw footage and put the soundtrack over the top. Video editing also helped us create perfect lip syncing, as we were able to place the clip at the exact time needed for those particular lyrics.
Image manipulation was extremely vital for the creation of our ancillary tasks. We used Photoshop, a program neither of us were familiar with, but were able to teach ourselves the basics to achieve a good result. Photoshop allowed us to brighten otherwise dim images, and ‘burn’ certain part of pictures; this drew the redness out, useful for the front cover of our digipack in making the heart and accessories redder. The ‘spot healing brush’ was also useful as it allowed us to make any blemishes on the artists face disappear, and help skin appear smoother. The ‘smart blur’ also assisted us in increasing/ decreasing the radius and threshold of the overall image making it appear clearer and more professional. We were also able to increase or decrease the hue, saturation and lightness of the overall picture. The ‘red eye tool’ was also useful, as was the ‘stamp tool’ was enabled us to use the star image motif of white stars.
There were numerous times where file sharing came in handy; it enabled us to find, play and download the track ‘Dollhouse’, which I was then able to send to my partner. I also could then add the song to my iPod via iTunes, so that we could storyboard at school quietly with headphones.
The screening of our music video was useful as it allowed us to hear other peoples comments about our video and gave us time to make changes if necessary. Despite not making any changes, it was still a worthy exercise as we were able to see the effect our video had on our target audience.
The use of the internet greatly helped our research, but also the completion of our blogs to a good standard. For example, by using ‘Flickr’, I was able to upload images and put them on my blog. This showcased my images to a much better standard than simply uploading them straight from my laptop. ‘Slideshare’ was also as it allowed me to upload my PowerPoint documents and load them onto my blog faster and larger than via my laptop. Both these sites also demonstrated my knowledge and capability of different forms of media. ‘YouTube’ enabled me to upload my video and link it onto my blog to allow the examiner to view it in a better quality and resolution than straight from the disk or on other uploading sites. ‘Da-Font.com’ was useful in the production of our ancillary tasks; it allowed you to search through thousands of fonts and download them; this enabled us to find the perfect, unique font for our artist. All of these sites meant my blog was full of convergence.
Mobile Phones were also useful in contacting the actors and my partner to organise meetings etc.
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